Briana Imani — Fractional Marketing & Creative Direction
Full-scale brand architecture, creative direction, and digital marketing operations for an emerging lifestyle and beauty creator scaling toward enterprise-level commercial monetization.
Stepped in to direct the full-scale brand architecture, creative direction, and digital marketing operations for an emerging lifestyle and beauty creator scaling toward enterprise-level commercial monetization.
Delivered a complete brand identity refresh and engineered a personal digital website hub designed to capture organic search traffic and convert high-value brand partners. Architected and deployed an integrated User Generated Content (UGC) portfolio alongside a structured affiliate monetization system, establishing diversified revenue streams across platforms.
Directed comprehensive photoshoots, curated detailed shot lists, and managed multi-platform content production spanning Pinterest, TikTok, Instagram, and YouTube. Built an advanced Pinterest content system focused on evergreen search discovery, designed custom branded graphic templates, and established a rigorous launch calendar to support sustained audience expansion and recurring revenue growth.
The end-to-end scope delivered a cohesive, unified brand system, a polished and professional digital footprint, and a high-performance monetization engine equipped with diversified revenue streams.
The outcome
- A polished, unified digital footprint
- A diversified monetization engine across UGC and affiliate
- Evergreen Pinterest discovery driving sustained audience growth
Selected work