She's Graced LLC — Brand, Content & Event Architecture

Developed the brand entirely from its startup phase, crafting a unique and compelling visual identity suite that resonated with the target audience and established a firm foundation for future growth. Built the core infrastructure via a centralized Notion workspace, ensuring visual and operational consistency across public touchpoints and back-end operations.

Created top-converting short-form video content strategies that took the brand from under 1K reach to over 200K reach in just 30 days across Facebook, Instagram, and TikTok. Deployed relational databases tracking Content, Campaigns, and Asset Libraries to streamline digital publishing and cross-platform consistency.

Proposed, formed, and developed the initial marketing team and comprehensive marketing plan across digital product lines and the apparel line — aligning creative execution with corporate growth targets and linking team capacity directly to core business metrics.

Built multi-step sales funnels for several products, driving significant increases in overall sales, and opened 3 new monetization streams within 3 months. Led numerous formal and informal process improvement efforts spanning sales, production, and service — achieving a 40% improvement in product line margins within a 3-month window.

Worked closely with R&D to define core products for existing sales channels and new product lines tailored for emerging funnels. Created targeted email campaigns achieving consistent 20–30% open rates, comfortably outperforming market averages of 10–15%.

Served as creative lead and operations architect for the flagship Make Me Over Again Brunch — end-to-end event branding, web architecture, sales pages, ticket designs, lanyards, custom shirts, notebooks, totes, promotional video, and localized social graphics. Executed an entirely organic event-fill strategy with zero ad spend, tracking, managing, and closing all 8 major deliverables within the central workspace system.